3. Key Words and Hash Tags Drive the Search
*Updated January 2018 - For business accounts, Pinterest now displays your post title and hashtags with your image instead of your pin description in the main feed. When the user clicks on your pin to enlarge it, they will see your pin description. Be sure to include hashtags with your description!
Now let's talk pin descriptions. Because Pinterest is a search engine, your pin descriptions should be clear and include key words. Think about what phrases you would use to search for your image, product or post. That is what you want in your description. After your description, include several hashtags that a reader might use to search for your topic.
Do include descriptions for every pin
When you upload a pin to Pinterest, do not leave the pin description blank or assume that the title of your image is good enough for a pin description. The pin description drives traffic! The image and the description are each an opportunity to attract customers to your site. Potential customers who scroll the Pinterest feed looking for ideas will be drawn to your images. Potential customers who search Pinterest using the key word search will find you based on your pin descriptions.
Consider this image and the pin descriptions below (and yes, I recgonize that my photography is not stellar!):
Bad pin description: These cupcakes look so good!
(The description isn't specific enough. Cupcakes is too general a keyword. The pin will get lost in a sea of cupcake pins.)
Don't do this: gluten free recipe, lemon pound cake, easy recipe, lemon, spring ideas, best recipe ideas, glutenfree, simple recipes
(Don't just stuff the description with every key word you can think of.)
Better: I can't wait to try these lemon pound cake cupcakes!
(Now the key words are more specific to include lemon pound cake.)
Best: You'll never believe these amazing lemon pound cake cupcakes are gluten free! Check out the easy recipe.
(This description creatively includes several key words -- lemon pound cake, cupcakes, gluten free, and easy recipe.)
Best: Gluten Free Lemon Pound Cake Cupcakes Recipe for Spring | Easy Recipe Idea
(This description also includes the same key words, but it is organized into a more formal description.)
Very Best because of new Pinterest changes: You'll never believe these amazing lemon pound cake cupcakes are gluten free! Check out the easy recipe! #glutenfree #lemonpoundcake #glutenfreerecipe #cupcakerecipe
(This description also includes keywords which will show up with the image and are now searchable in Pinterest. The most recent -- and popular -- pins with relevant hashtags will show up first in the search.)
Do use key words correctly
When including key words, do use hashtags. Hashtags are now searchable on Pinterest. Definitely use them, but use them well. Don't add fifty hashtags to every pin. Choose several that best fit your topic, and include them with your keyword-rich pin description.
Keywords are formatted with spaces in between the words. Putting other characters like +, - or _ between the words makes your descriptions harder to read and might make your keywords harder to find. Think about it. When you put keywords in a search bar to search for something online, do you use + signs, or dashes? Other people don't either. You're just making your pin description look weird.
Try it. Search for something in Pinterest. The most popular pins with those key words will show up in your feed. Look at the pin descriptions. Do you see + signs and dashes? Nope. Don't use them. Do you see descriptions that are random numbers and letters (like those assigned to name the picture from your camera)? Nope. The people who get traffic from their pins use good, solid descriptions on every pin. You should, too!
That's it! I hope these ideas inspire you to better use Pinterest as a tool to drive traffic to your business. Do you have any other Pinterest marketing strategies to share? I'd love to hear about them in the comments.
Thanks for stopping by today. Be sure to check out more ideas by clicking on the images below. The images are linked to posts, so click on them.