Today I'm breaking from my typical blog post by sharing some gems for bloggers and small business owners. It's time to learn how to drive traffic to your site thought Pinterest. If you've been treating it like just another social media outlet, then you've been doing it wrong! It's time to change your pinterest marketing strategy and start driving traffic from Pinterest to you.
The Ultimate List of Do's and Don'ts for Marketing Your Brand On Pinterest
How many times have you written what you thought was an amazing blog post or created a fantastic product, but no one found it on the web? All of your time and effort -- wasted. Get ready to stop wasting your time, and learn how to use Pinterest correctly to drive traffic to your site today!
1. Pinterest is not Social Media
The most important thing you need to know is that Pinterest is not a social media platform. It is a search engine. So, throw out all of the tricks you use on Facebook, Twitter, and Instagram. Pinterest is a whole different ball game.
While social media is filled with videos, memes, and square or wide images tagged with hashtags, Pinterest is driven by large, vertical images and cleverly crafted descriptions based on key words. Keep reading to understand the difference. Here's an easy list to help you understand what to do, and what not to do on Pinterest.
*Updated January 2018: Hashtags are now useful on Pinterest. While they used to be a no-no, now they are used to help in the search, so add them!
*Because I included lots of example images in this post, the post is much more reader-friendly when divided into smaller chunks. Be sure to click the Read More buttons to see all of the tips. The first few tips teach how to make the most of your images, and the last few reveal how to use keywords correctly.