The Ultimate List of Do’s and Don’ts for Marketing on Pinterest

Today I’m breaking from my typical blog post by sharing some gems for bloggers and small business owners. It’s time to learn how to drive traffic to your site thought Pinterest. If you’ve been treating it like just another social media outlet, then you’ve been doing it wrong! It’s time to change your pinterest marketing strategy and start driving traffic from Pinterest to you.

Stop wasting your time and start driving traffic to your business from Pinterest! Change your pinterest marketing strategy and start making more money today. {} #pinterestmarketing #pinteresttips #pinterest

The Ultimate List of Do’s and Don’ts for Marketing Your Brand On Pinterest

How many times have you written what you thought was an amazing blog post or created a fantastic product, but no one found it on the web? All of your time and effort — wasted. Get ready to stop wasting your time, and learn how to use Pinterest correctly to drive traffic to your site today!

1. Pinterest is not Social Media

The most important thing you need to know is that Pinterest is not a social media platform. It is a search engine. So, throw out all of the tricks you use on Facebook, Twitter, and Instagram. Pinterest is a whole different ball game.

While social media is filled with videos, memes, and square or wide images tagged with hashtags, Pinterest is driven by large, vertical images and cleverly crafted descriptions based on key words. Keep reading to understand the difference. Here’s an easy list to help you understand what to do, and what not to do on Pinterest.

*Updated January 2018: Hashtags are now useful on Pinterest. While they used to be a no-no, now they are used to help in the search, so add them!

*Because I included lots of example images in this post, the post is much more reader-friendly when divided into smaller chunks.  Be sure to click the Read More buttons to see all of the tips. The first few tips teach how to make the most of your images, and the last few reveal how to use keywords correctly. 

Next Up: It’s All About the Image!

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  1. I have been using my Pinterest as social media. You’re right though, it def. could be considered more of a search engine, and I could change up my tactics to increase traffic. It’s one of my favorite places to visit, and I’m happy to have read this information.

    • I guess it depends on your purpose, Rosey. If you are trying to get traffic to your blog, then you should definitely step away from social media strategies on Pinterest. Good luck.

  2. These tips are excellent, especially for beginners. I have heard plenty of success stories regarding marketing on Pinterest, but certainly have more to learn.

  3. These are great tips! Pinterest can be very confusing. It is something that I am working on.

  4. Some really great tips and suggestions. I love Pinterest and fun to learn a little more about it and how useful it can be.

  5. I have been wanting to up my Pinterest game and this is a huge help. I am going to follow some of your tips for sure.

    • Me too, Robin. It’s one of those sites I love to visit for myself, but as far as my blogging goes, haven’t really tweaked to work in an optimal way. I do have plans to up my Pinterest involvement too though, eventually! I def. appreciate coming across articles like this one that will help.

  6. This is helpful! Pinterest is the account I struggle most with, so I will keep these tips in mind for sure.

  7. Thanks for the info! This is really helpful. I’m trying to up my Pinterest involvement.

  8. These are great tips! I did not realize how big Pinterest was for my business until the last couple of months and boy has it made a difference in my traffic!

  9. This is all great advice. Treating Pinterest like a search engine and not a social media platform is definitely one of the most important things to remember. Adding alt-tags to images also helps with Pinterest SEO.

    • Thanks, Nellwyn. Adding alt-tags to images is really important. I should have included that! When I upload an image to a post, I always add a keyword rich title, alt tag and description. (The same thing for all three.)

  10. Man, I’m doing Pinterest ALL wrong. Sigh.

    Time to work on that and get my graphics up to snuff!

  11. I think pinterest is not that confusing we just have to figure out how it works. This is such a good guide especially for those who are just starting out or those who would like to improve their page.

    • Thanks, Elizabeth. I agree. It’s not confusing. You just have to treat it as a search engine. As long as you use great vertical images and strong key words, you’ll be a success.

  12. How cool! I think it’s nice to have a guide like this especially since I don’t use pinterest for marketing. I should really start studying how it works.

  13. Pinterest is something that I have not paid much attention to. I think it’s awesome that you shared this with us. I learned a lot while going through the pages.

  14. I don’t focus all my marketing on pinterest but it’s great especially when you’re running a business. I’d love to bookmark this guide that you shared!

    • Thanks, Amanda. I wish I knew which spot to focus the most attention on for marketing. I’m sure it’s different for every business. For me, Pinterest sends me the most traffic.

  15. We use Pinterest and I absolutely agree with everything you said. A lot of people are using it wrong. Hope that you will reach some of them. ;)

    • Thanks, Igor. It sometimes makes me sad when I see people trying really hard to get people to come to their website, but they don’t know the techniques that really work. I hope I reach them, too. No one likes to put in work that gets them nowhere!

  16. Wow such helpful tips! I was not aware of how helpful Pinterest is!!

  17. Agentszerozerosetter says:

    These tips are really interesting! I’ll sure follow some of them to grow my Pinterest account!

  18. I have been using Pinterest to pin my recipes and its not helping me much. May be I need to learn more about Pinterest.

    • Hi, Asih. Sometimes it’s tough to get started with Pinterest if you don’t have many followers. I would suggest focusing on posting great vertical photos, and then try to get yourself added to some group boards. That way, you can reach more followers.

  19. Great tips! I personally love using Canva to do all my blog images, which makes it easy to do those long pins you mentioned. Thankfully making my pins look like the ones I like to see has worked for me!

  20. These are great tips! I’m starting to use Pinterest as one of my social media for blog, but yah, still learning. But for my photos, I so love to use Canva for posts, either blog graphics or social media posts, and again, still learning.

  21. Blair villanueva says:

    Thanks for your tips! I’ll need to give time and focus on updating my Pinterest and incorporate it to my blog.

  22. I agree, Pinterest is much more than social media. Powerful images are more important

    • Definitely, Sapana. If an image doesn’t catch the eye, no one will want to repin it. They might not even notice it. (Then all the time you spent creating the image is just wasted.)

  23. I think Pinterest is a good tool. I usually use it as reference source.Thanks for your tips, they are so usefull.

  24. We use Pinterest and I absolutely agree with everything you said. Now I’m learning how to use it correctly.

  25. These are great tips. I really need to work on my Pinterest account. It is definitely lacking in all aspects.

    • Thanks, Ashlea. Good luck with your pinterest account. I still have a lot to clean up in my boards to make them more useful, too. (But that’s a different article for another day.)

  26. A very well said statement, Pinterest is not social media. Completely agree with you. Great tips.

  27. Thanks for this Pinterest guide. I have been growing my twitter and facebook followers but have been procrastinating on using a Pinterest account. It’s because I find it more complicated than facebook and twitter. Facebook we just post to our page, and Twitter we just tweet on our profile. With Pinterest, there are different category boards and settings to allow others to post in your boards. It’s like analysis paralysis. I need to make a firm action plan to start posting on Pinterest soon. My articles have infographics which I feel could be shared well on Pinterest.

  28. I love stock photos! They make my life so much easier! I love advice on the description. I still dont understand the difference between ALT text and description either!!!

  29. I always thought pinterest was a social media site. It’s been on my agenda to create an learn how market on there.
    Do you use a business account for your website or a personal account on Pinterest?

  30. I always love Pinterest and Twitter. Both of these platforms are great ways to get instant traffic to brand new websites. I will surely use these tips to grow the traffic and brand awareness of my websites.
    Thank you very much for this resourceful post :)

  31. Thanks Heidi for this post!

    I’m actually thinking about publishing weekly infographics about healthy eating and nutrition to grow my followers on pinterest!

    Thanks again and have good day!

    John Fitt

  32. thanks for sharing these greate tips. I will surely use these tips to grow the traffic and brand awareness of my websites

  33. thanks forsharing these greate tips. If you are trying to get traffic to your blog, then you should definitely step away from social media strategies on Pinterest.

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