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    Home » Blog » The Ultimate List of Do's and Don'ts for Marketing on Pinterest

    The Ultimate List of Do's and Don'ts for Marketing on Pinterest

    Published: Jan 29, 2021 by Heidi. This post may contain affiliate links 63 Comments

    Do use a photo editing program

    Many of you are saying, I'm not a great photographer. What can I do? Can I succeed on Pinterest? Yes! Consider trying a free photo editing program online like Pic Monkey or Canva. Both have free versions that you can use improve the look of your images. If you have a little bit more money to spend, I love Adobe Photoshop or Adobe Photoshop Elements. I'd recommend Elements for a beginner because it is the less expensive and more user friendly of the two programs.

    If you want to rework posts that don't contain vertical images to make them ready for Pinterest, consider creating collages or adding text descriptions. Both are great ways to make your existing images work for Pinterest.

    A lot of my oldest posts were created before Pinterest came along and before I knew much about photography. (I still have a lot to learn!) All of my photos used to be tiny and square. Ugh! I've gradually gone back and fixed the images in many of my old posts to make them more Pinterest friendly. Here are a few examples of how to transform square or horizontal images for better traction on Pinterest:

    Before (Visit the Post - How to Build a Watering Can)

    Watering Can from Milk Jug at OneCreativeMommy.com

    After

    I cropped the image, brightened it up, and added a text overlay.

    Recycle a milk jug into a watering can for the garden with the simple tutorial from OneCreativeMommy.com!

    Before (Visit the Post - Felt Food Sandwiches)

    Felt Turkey Sandwich

    After

    I removed the huge watermark, brightened the image, removed shadows, changed the cropping angle, and combined the image with other photos from the post to create a collage. I also added text overlays.

    Felt Food Sandwiches from OneCreativeMommy.com {PB&J, Turkey, Cheese, Veggies Tutorial & Patterns}

    Before (Visit the Post - Halloween Finger Puppets)

    After

    I brightened the image, added more negative space between the hand and the overlay, and added another image to make the pin extra long for Pinterest.

    Fun Felt Halloween Finger Puppets! A cool craft to make with your kids. {OneCreativeMommy.com} Free template and lots of pictures and ideas.

    Next Up: Don't Be Afraid of Stock Images!

      

    Pages: Page 1 Page 2 Page 3 Page 4 Page 5 Page 6

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    About Heidi

    Hi! I’m Heidi, the sometimes scatterbrained, but always creative mind behind One Creative Mommy. I'm a retired teacher, wife, and mom of three beautiful teenage girls and one adorable fur baby. In my spare time, I love to share my ideas (mistakes and all) with anyone who will listen.

    Learn more about me →

    Comments

    1. Rosey

      April 05, 2017 at 12:28 pm

      I have been using my Pinterest as social media. You're right though, it def. could be considered more of a search engine, and I could change up my tactics to increase traffic. It's one of my favorite places to visit, and I'm happy to have read this information.

      Reply
      • Heidi

        April 05, 2017 at 7:25 pm

        I guess it depends on your purpose, Rosey. If you are trying to get traffic to your blog, then you should definitely step away from social media strategies on Pinterest. Good luck.

        Reply
    2. Marcie W.

      April 05, 2017 at 1:52 pm

      These tips are excellent, especially for beginners. I have heard plenty of success stories regarding marketing on Pinterest, but certainly have more to learn.

      Reply
      • Heidi

        April 05, 2017 at 7:25 pm

        Thanks, Marcie. Pinterest is my best source of traffic, so I'm happy to share tips so others can benefit from it, too.

        Reply
    3. Jacqui Odell

      April 05, 2017 at 1:53 pm

      These are great tips! Pinterest can be very confusing. It is something that I am working on.

      Reply
      • Heidi

        April 05, 2017 at 7:26 pm

        You're welcome, Jacqui. I think the key is understanding that it is not social media. It is a search engine.

        Reply
    4. Kristi

      April 05, 2017 at 3:43 pm

      Some really great tips and suggestions. I love Pinterest and fun to learn a little more about it and how useful it can be.

      Reply
      • Heidi

        April 05, 2017 at 7:27 pm

        Thanks, Krisit. Pinterest is a great tool for those of us searching for ideas, but it's also a great deal for those of us trying to build our business.

        Reply
    5. robin Rue

      April 06, 2017 at 3:50 am

      I have been wanting to up my Pinterest game and this is a huge help. I am going to follow some of your tips for sure.

      Reply
      • Rosey

        April 06, 2017 at 8:10 am

        Me too, Robin. It's one of those sites I love to visit for myself, but as far as my blogging goes, haven't really tweaked to work in an optimal way. I do have plans to up my Pinterest involvement too though, eventually! I def. appreciate coming across articles like this one that will help.

        Reply
    6. Amber Myers

      April 06, 2017 at 6:47 am

      This is helpful! Pinterest is the account I struggle most with, so I will keep these tips in mind for sure.

      Reply
      • Heidi

        April 20, 2017 at 1:30 pm

        Thanks, Amber. Pinterest can be the best driver of traffic, so I hope you get it figured out.

        Reply
    7. Ashley

      April 06, 2017 at 8:19 am

      Thanks for the info! This is really helpful. I'm trying to up my Pinterest involvement.

      Reply
      • Heidi

        April 20, 2017 at 1:31 pm

        You're welcome, Ashely. Good luck working with Pinterest. It's worth figuring out.

        Reply
    8. Sandra crespo

      April 06, 2017 at 9:30 am

      These are great tips! I did not realize how big Pinterest was for my business until the last couple of months and boy has it made a difference in my traffic!

      Reply
      • Heidi

        April 20, 2017 at 1:31 pm

        Definitely, Sandra! When it comes to driving traffic to your website, Pinterest is the best! I love it.

        Reply
    9. Nellwyn

      April 06, 2017 at 10:17 am

      This is all great advice. Treating Pinterest like a search engine and not a social media platform is definitely one of the most important things to remember. Adding alt-tags to images also helps with Pinterest SEO.

      Reply
      • Heidi

        April 20, 2017 at 1:32 pm

        Thanks, Nellwyn. Adding alt-tags to images is really important. I should have included that! When I upload an image to a post, I always add a keyword rich title, alt tag and description. (The same thing for all three.)

        Reply
    10. Author Brandi Kennedy

      April 06, 2017 at 12:01 pm

      Man, I'm doing Pinterest ALL wrong. Sigh.

      Time to work on that and get my graphics up to snuff!

      Reply
      • Heidi

        April 20, 2017 at 1:33 pm

        Don't get discouraged, Brandi. Just start small with your newest post. Gradually you'll start to see a big difference!

        Reply
        • Author Brandi Kennedy

          April 22, 2017 at 5:59 am

          I hope so. I've an changing my graphics to vertical over the last few posts, so we'll see how that works out, and as I pin my posts, I'm trying to be a little more careful of what I pin them AS.

          Reply
    11. Elizabeth O.

      April 06, 2017 at 8:15 pm

      I think pinterest is not that confusing we just have to figure out how it works. This is such a good guide especially for those who are just starting out or those who would like to improve their page.

      Reply
      • Heidi

        April 20, 2017 at 1:34 pm

        Thanks, Elizabeth. I agree. It's not confusing. You just have to treat it as a search engine. As long as you use great vertical images and strong key words, you'll be a success.

        Reply
    12. c

      April 06, 2017 at 8:18 pm

      How cool! I think it's nice to have a guide like this especially since I don't use pinterest for marketing. I should really start studying how it works.

      Reply
      • Heidi

        April 20, 2017 at 1:35 pm

        Thanks, "C." Some days I wish I could just use Pinterest for fun! It's a great tool for marketing and just for finding great ideas.

        Reply
    13. Carol Cassara

      April 06, 2017 at 8:19 pm

      Pinterest is something that I have not paid much attention to. I think it's awesome that you shared this with us. I learned a lot while going through the pages.

      Reply
      • Heidi

        April 21, 2017 at 10:50 am

        Thanks, Carol. I'm glad you learned something. If you are trying to market a business, Pinterest is definitely worth understanding how to use.

        Reply
    14. Amanda Love

      April 06, 2017 at 8:20 pm

      I don't focus all my marketing on pinterest but it's great especially when you're running a business. I'd love to bookmark this guide that you shared!

      Reply
      • Heidi

        April 21, 2017 at 10:51 am

        Thanks, Amanda. I wish I knew which spot to focus the most attention on for marketing. I'm sure it's different for every business. For me, Pinterest sends me the most traffic.

        Reply
    15. Igor Mozek

      April 07, 2017 at 3:09 am

      We use Pinterest and I absolutely agree with everything you said. A lot of people are using it wrong. Hope that you will reach some of them. ;)
      http://www.tripblogpost.com

      Reply
      • Heidi

        April 21, 2017 at 10:52 am

        Thanks, Igor. It sometimes makes me sad when I see people trying really hard to get people to come to their website, but they don't know the techniques that really work. I hope I reach them, too. No one likes to put in work that gets them nowhere!

        Reply
    16. Kim

      April 07, 2017 at 9:03 am

      Wow such helpful tips! I was not aware of how helpful Pinterest is!!

      Reply
      • Heidi

        April 21, 2017 at 10:53 am

        Thanks, Kim. If you are trying to market your business, Pinterest is a great tool. (Provided that you use it correctly!)

        Reply
    17. Agentszerozerosetter

      April 07, 2017 at 9:28 am

      These tips are really interesting! I'll sure follow some of them to grow my Pinterest account!

      Reply
      • Heidi

        April 21, 2017 at 10:53 am

        Thanks for the compliment. Good luck growing your pinterest account. I hope these tips work for you.

        Reply
    18. aish das-padihari

      April 07, 2017 at 1:37 pm

      I have been using Pinterest to pin my recipes and its not helping me much. May be I need to learn more about Pinterest.

      Reply
      • Heidi

        April 21, 2017 at 10:54 am

        Hi, Asih. Sometimes it's tough to get started with Pinterest if you don't have many followers. I would suggest focusing on posting great vertical photos, and then try to get yourself added to some group boards. That way, you can reach more followers.

        Reply
    19. Cameron - Diary of a Southern Millennial

      April 07, 2017 at 10:42 pm

      Great tips! I personally love using Canva to do all my blog images, which makes it easy to do those long pins you mentioned. Thankfully making my pins look like the ones I like to see has worked for me!

      Reply
      • Heidi

        April 21, 2017 at 10:55 am

        It sounds like you've figured Pinterest out, Cameron. It just makes sense to copy the pins that you like to see.

        Reply
    20. G&D Blog

      April 09, 2017 at 10:58 pm

      These are great tips! I'm starting to use Pinterest as one of my social media for blog, but yah, still learning. But for my photos, I so love to use Canva for posts, either blog graphics or social media posts, and again, still learning.

      Reply
      • G&D Blog

        April 09, 2017 at 11:54 pm

        oooops! You're right, Pinterest isn't a social media, indeed. :D

        Reply
        • Heidi

          April 21, 2017 at 10:56 am

          Good luck as you continue to work on your blog, G&D Blog. It sounds like you are off to a good start.

          Reply
          • G&D Blog

            April 22, 2017 at 9:19 am

            Oh thank you. I can say that for a first-timer who entered to blogosphere, I feel like I'm doing great. Increasing pageviews, good number of social media followers (not on YouTube, but working on it :D ), and the most important, learning from different bloggers out there, it's really fun.

            Reply
    21. Blair villanueva

      April 10, 2017 at 12:48 am

      Thanks for your tips! I'll need to give time and focus on updating my Pinterest and incorporate it to my blog.

      Reply
      • Heidi

        April 21, 2017 at 10:57 am

        You're welcome, Blair. Any time you put into working harder and smarter on Pinterest will be worth it!

        Reply
    22. Sapana V

      April 10, 2017 at 12:48 pm

      I agree, Pinterest is much more than social media. Powerful images are more important

      Reply
      • Heidi

        April 21, 2017 at 10:58 am

        Definitely, Sapana. If an image doesn't catch the eye, no one will want to repin it. They might not even notice it. (Then all the time you spent creating the image is just wasted.)

        Reply
    23. Evelyn

      April 13, 2017 at 7:58 am

      I think Pinterest is a good tool. I usually use it as reference source.Thanks for your tips, they are so usefull.

      Reply
      • Heidi

        April 21, 2017 at 10:58 am

        You're welcome, Evelyn. I love to browse Pinterest to get ideas for myself, but it's also a great source of traffic for my blog.

        Reply
    24. Emily Brathen

      April 20, 2017 at 6:22 pm

      We use Pinterest and I absolutely agree with everything you said. Now I'm learning how to use it correctly.

      Reply
      • Heidi

        April 21, 2017 at 10:59 am

        Thanks for your comment, Emily. Good luck with Pinterest. I hope you are able to get it to work well for you and your business.

        Reply
    25. Ashlea

      April 26, 2017 at 6:54 pm

      These are great tips. I really need to work on my Pinterest account. It is definitely lacking in all aspects.

      Reply
      • Heidi

        May 02, 2017 at 2:57 pm

        Thanks, Ashlea. Good luck with your pinterest account. I still have a lot to clean up in my boards to make them more useful, too. (But that's a different article for another day.)

        Reply
    26. Sapana V

      April 27, 2017 at 12:45 pm

      A very well said statement, Pinterest is not social media. Completely agree with you. Great tips.

      Reply
      • Heidi

        May 02, 2017 at 2:58 pm

        Thanks, Sapana. I hope you checked out the other tips as well.

        Reply
    27. Leo Tat

      May 29, 2017 at 3:18 pm

      Thanks for this Pinterest guide. I have been growing my twitter and facebook followers but have been procrastinating on using a Pinterest account. It's because I find it more complicated than facebook and twitter. Facebook we just post to our page, and Twitter we just tweet on our profile. With Pinterest, there are different category boards and settings to allow others to post in your boards. It's like analysis paralysis. I need to make a firm action plan to start posting on Pinterest soon. My articles have infographics which I feel could be shared well on Pinterest.

      Reply
    28. Zhade

      June 01, 2017 at 6:18 pm

      I love stock photos! They make my life so much easier! I love advice on the description. I still dont understand the difference between ALT text and description either!!!

      Reply
    29. Madi

      June 24, 2017 at 3:52 pm

      I always thought pinterest was a social media site. It's been on my agenda to create an learn how market on there.
      Do you use a business account for your website or a personal account on Pinterest?

      Reply
      • Heidi

        June 24, 2017 at 10:20 pm

        Hi, Madi. I use a business account, and I highly recommend it. Pins from business accounts have a lot of added great features. Good luck!

        Reply
    30. Julia Martin

      November 22, 2017 at 11:46 am

      I always love Pinterest and Twitter. Both of these platforms are great ways to get instant traffic to brand new websites. I will surely use these tips to grow the traffic and brand awareness of my websites.
      Thank you very much for this resourceful post :)

      Reply
    31. John Fitt

      December 28, 2017 at 9:13 am

      Thanks Heidi for this post!

      I'm actually thinking about publishing weekly infographics about healthy eating and nutrition to grow my followers on pinterest!

      Thanks again and have good day!

      Regards,
      John Fitt

      Reply
    32. Sachin Singh

      March 11, 2018 at 3:26 am

      thanks for sharing these greate tips. I will surely use these tips to grow the traffic and brand awareness of my websites

      Reply
    33. Md Redoy Hossain

      March 30, 2020 at 8:56 am

      I just love this article. I've found it useful for my blogging purposes. Thanks for sharing your helpful thoughts.

      Reply

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    Hi! I’m Heidi, the sometimes scatterbrained, but always creative mind behind One Creative Mommy. I'm a retired teacher, wife, and mom of three beautiful teenage girls and one adorable fur baby. In my spare time, I love to share my ideas (mistakes and all) with anyone who will listen.

    More about me →

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