3. Key Words Drive the Search
Now let’s talk pin descriptions. Because Pinterest is a search engine, your pin descriptions should be clear and include key words. Think about what phrases you would use to search for your image, product or post. That is what you want in your description.
Do include descriptions for every pin
When you upload a pin to Pinterest, do not leave the pin description blank or assume that the title of your image is good enough for a pin description. The pin description drives traffic! The image and the description are each an opportunity to attract customers to your site. Potential customers who scroll the Pinterest feed looking for ideas will be drawn to your images. Potential customers who search Pinterest using the key word search will find you based on your pin descriptions.
Consider this image and the pin descriptions below (and yes, I recgonize that my photography is not stellar!):
Bad pin description: These cupcakes look so good! (The description isn’t specific enough. Cupcakes is too general a keyword. The pin will get lost in a sea of cupcake pins.)
Don’t do this: gluten free recipe, lemon pound cake, easy recipe, lemon, spring ideas, best recipe ideas, glutenfree, simple recipes (Don’t just stuff the description with every key word you can think of.)
Better: I can’t wait to try these lemon pound cake cupcakes! (Now the key words are more specific to include lemon pound cake.)
Best: You’ll never believe these amazing lemon pound cake cupcakes are gluten free! Check out the easy recipe. (This description creatively includes several key words — lemon pound cake, cupcakes, gluten free, and easy recipe.)
Best: Gluten Free Lemon Pound Cake Cupcakes Recipe for Spring | Easy Recipe Idea (This description also includes the same key words, but it is organized into a more formal description.)
Do use key words correctly
When including key words, do not use hashtags. Hashtags are searchable on social media, but do not help a search in Pinterest. The only time to use them is if a sponsor has asked you to include a hashtag or if you need to include #ad or #sponsored to a pin from a sponsored post.
Keywords are formatted with spaces in between the words. Putting other characters like +, – or _ between the words makes your descriptions harder to read and might make your keywords harder to find. Think about it. When you put keywords in a search bar to search for something online, do you use hashtags, + signs, or dashes? Other people don’t either. Using them with your keywords on Pinterest won’t make your keywords invisible, but they will not show up as well in the search.
Try it. Search for something in Pinterest. The most popular pins with those key words will show up in your feed. Look at the pin descriptions. Do you see hashtags, + signs and dashes? Nope. Don’t use them.
That’s it! I hope these ideas inspire you to better use Pinterest as a tool to drive traffic to your business. Do you have any other Pinterest marketing strategies to share? I’d love to hear about them in the comments.
Thanks for stopping by today. Be sure to check out more ideas by clicking on the images below. The images are linked to posts, so click on them.