The Ultimate List of Do’s and Don’ts for Marketing on Pinterest

Do use a photo editing program

Many of you are saying, I’m not a great photographer. What can I do? Can I succeed on Pinterest? Yes! Consider trying a free photo editing program online like Pic Monkey or Canva. Both have free versions that you can use improve the look of your images. If you have a little bit more money to spend, I love Adobe Photoshop or Adobe Photoshop Elements. I’d recommend Elements for a beginner because it is the less expensive and more user friendly of the two programs.

If you want to rework posts that don’t contain vertical images to make them ready for Pinterest, consider creating collages or adding text descriptions. Both are great ways to make your existing images work for Pinterest.

A lot of my oldest posts were created before Pinterest came along and before I knew much about photography. (I still have a lot to learn!) All of my photos used to be tiny and square. Ugh! I’ve gradually gone back and fixed the images in many of my old posts to make them more Pinterest friendly. Here are a few examples of how to transform square or horizontal images for better traction on Pinterest:

Before (Visit the Post – How to Build a Watering Can)

Watering Can from Milk Jug at OneCreativeMommy.com

After

I cropped the image, brightened it up, and added a text overlay.

Recycle a milk jug into a watering can for the garden with the simple tutorial from OneCreativeMommy.com!

Before (Visit the Post – Felt Food Sandwiches)

Felt Turkey Sandwich

After

I removed the huge watermark, brightened the image, removed shadows, changed the cropping angle, and combined the image with other photos from the post to create a collage. I also added text overlays.

Felt Food Sandwiches from OneCreativeMommy.com {PB&J, Turkey, Cheese, Veggies Tutorial & Patterns}

Before (Visit the Post – Halloween Finger Puppets)

After

I brightened the image, added more negative space between the hand and the overlay, and added another image to make the pin extra long for Pinterest.

Fun Felt Halloween Finger Puppets! A cool craft to make with your kids. {OneCreativeMommy.com} Free template and lots of pictures and ideas.

  

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Comments

  1. I have been using my Pinterest as social media. You’re right though, it def. could be considered more of a search engine, and I could change up my tactics to increase traffic. It’s one of my favorite places to visit, and I’m happy to have read this information.

  2. These tips are excellent, especially for beginners. I have heard plenty of success stories regarding marketing on Pinterest, but certainly have more to learn.
    Marcie W. recently posted…Candace’s Corner – Make Parenting Easier With Innovative Gear From BoonMy Profile

  3. These are great tips! Pinterest can be very confusing. It is something that I am working on.

  4. Some really great tips and suggestions. I love Pinterest and fun to learn a little more about it and how useful it can be.

  5. I have been wanting to up my Pinterest game and this is a huge help. I am going to follow some of your tips for sure.

    • Me too, Robin. It’s one of those sites I love to visit for myself, but as far as my blogging goes, haven’t really tweaked to work in an optimal way. I do have plans to up my Pinterest involvement too though, eventually! I def. appreciate coming across articles like this one that will help.

  6. This is helpful! Pinterest is the account I struggle most with, so I will keep these tips in mind for sure.
    Amber Myers recently posted…My Teenager Smiled And It’s Because Of Disney WorldMy Profile

  7. Thanks for the info! This is really helpful. I’m trying to up my Pinterest involvement.

  8. These are great tips! I did not realize how big Pinterest was for my business until the last couple of months and boy has it made a difference in my traffic!

  9. This is all great advice. Treating Pinterest like a search engine and not a social media platform is definitely one of the most important things to remember. Adding alt-tags to images also helps with Pinterest SEO.

  10. Man, I’m doing Pinterest ALL wrong. Sigh.

    Time to work on that and get my graphics up to snuff!
    Author Brandi Kennedy recently posted…Thursday Thoughts: Practice What You PreachMy Profile

  11. I think pinterest is not that confusing we just have to figure out how it works. This is such a good guide especially for those who are just starting out or those who would like to improve their page.

  12. How cool! I think it’s nice to have a guide like this especially since I don’t use pinterest for marketing. I should really start studying how it works.

  13. Pinterest is something that I have not paid much attention to. I think it’s awesome that you shared this with us. I learned a lot while going through the pages.
    Carol Cassara recently posted…Girlfriends are the best friendsMy Profile

  14. I don’t focus all my marketing on pinterest but it’s great especially when you’re running a business. I’d love to bookmark this guide that you shared!
    Amanda Love recently posted…Reasons to Visit the Black Hills of South DakotaMy Profile

  15. We use Pinterest and I absolutely agree with everything you said. A lot of people are using it wrong. Hope that you will reach some of them. ;)
    http://www.tripblogpost.com

  16. Wow such helpful tips! I was not aware of how helpful Pinterest is!!

  17. Agentszerozerosetter says:

    These tips are really interesting! I’ll sure follow some of them to grow my Pinterest account!

  18. I have been using Pinterest to pin my recipes and its not helping me much. May be I need to learn more about Pinterest.

  19. Great tips! I personally love using Canva to do all my blog images, which makes it easy to do those long pins you mentioned. Thankfully making my pins look like the ones I like to see has worked for me!

  20. These are great tips! I’m starting to use Pinterest as one of my social media for blog, but yah, still learning. But for my photos, I so love to use Canva for posts, either blog graphics or social media posts, and again, still learning.

  21. Blair villanueva says:

    Thanks for your tips! I’ll need to give time and focus on updating my Pinterest and incorporate it to my blog.

  22. I agree, Pinterest is much more than social media. Powerful images are more important
    Sapana V recently posted…Top 5 Baby Carriers in India for Around Rs 500My Profile

  23. I think Pinterest is a good tool. I usually use it as reference source.Thanks for your tips, they are so usefull.
    Evelyn recently posted…Top 30 Best Shoes For Standing All Day 2017 ReviewedMy Profile

  24. We use Pinterest and I absolutely agree with everything you said. Now I’m learning how to use it correctly.

  25. These are great tips. I really need to work on my Pinterest account. It is definitely lacking in all aspects.

  26. A very well said statement, Pinterest is not social media. Completely agree with you. Great tips.
    Sapana V recently posted…Top 7 Tummy Tucking Shapewear in IndiaMy Profile

  27. Thanks for this Pinterest guide. I have been growing my twitter and facebook followers but have been procrastinating on using a Pinterest account. It’s because I find it more complicated than facebook and twitter. Facebook we just post to our page, and Twitter we just tweet on our profile. With Pinterest, there are different category boards and settings to allow others to post in your boards. It’s like analysis paralysis. I need to make a firm action plan to start posting on Pinterest soon. My articles have infographics which I feel could be shared well on Pinterest.
    Leo Tat recently posted…What Is Kefir and It’s 16 Health Benefits? Better Than Yogurt!My Profile

  28. I love stock photos! They make my life so much easier! I love advice on the description. I still dont understand the difference between ALT text and description either!!!
    Zhade recently posted…Save the planet and your pool this summer – buy a reuseable swim diaperMy Profile

  29. I always thought pinterest was a social media site. It’s been on my agenda to create an learn how market on there.
    Do you use a business account for your website or a personal account on Pinterest?
    Madi recently posted…Cute Electric Powered Barbie Cars For Toddlers In 2017My Profile

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